Flora & Fauna
Our purpose is to help everyone make better choices.
Flora & Fauna
I founded Flora & Fauna in 2014 after working in retail for over 20 years. For too long we haven't known enough about how products are produced, what they're made of, and who makes them. I wanted to create and build a retailer focused on changing this.
After having trouble buying a lipstick and not knowing what was in it or how it was made I decided to launch a beauty store where nothing was tested on animals and the ingredients were clean and transparent.
We launched with 500 products in November 2014 and operated out of a very, small warehouse in NSW. Fast forward 7 years and we sell over 10,000 products across beauty, personal care, and home and we’re Australia’s largest eco store and a B Corp.
Our Purpose
The key to F&F progressing over the last 7 years was finding our purpose, defining our values, and then really leaning into it to own it and be the change we want to see.
I wanted Flora & Fauna to be the best version of a retailer possible. That didn’t just include the customer experience and the operations but also included societal and environmental impacts.
From minimal plastic-free packaging to the recycling program, carbon offsetting and diversity focus F&F has continually pushed the boundaries and led the way as a purpose-driven business. If we thought something could be done better we’d do it.
The Journey
In 2016 we converted to plastic-free shipping packaging then in 2017 moved to minimal packaging, introduced a retail-first recycling program and became a B Corp - it was a big year! In addition we launched our own sero waste brand, Green + Kind.
In 2018 we moved warehouse and we also won Telstra NSW Small Business of the Year which was a huge, and emotional, win for us.
Not to stop in July 2019 we became 100% carbon offset, opened our first physical store and launched a new website - that was a huge job!
Fast forward to 2021 and we have recertified as a B Corp, have a really strong focus on inclusivity and have done lots more.